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Our story

About us

Cirene is mom's love

Characters handcrafted by Ecuadorian women. Made to accompany childhood and create long-lasting bonds.

Mi tienda

Cirene was born after the 2016 earthquake in Ecuador with the idea of providing job opportunities for women. We started with fabric items featuring phrases. Later, Cirene evolved into dolls for children. Carmen, one of its co-founders, experienced the loss of her mother as a child. At that time, cloth dolls became her refuge.

Each Cirene product is crafted by the hands of artisan women using materials selected in Ecuador. We create unique pieces, stitched with detail, dedication, and care. We believe that children in their early years need objects that invite them to dream and build beautiful worlds that respect their childhood.

We allocate a percentage of the purchase price to vulnerable Ecuadorian children. For every purchase made, a child in Ecuador receives milk and diapers.

We create characters for children's games. Each one is handcrafted in Ecuador.

Our promise

Accompany them with the stories of our characters, unique and unrepeatable, who preserve Mom's love in every detail.

Our mission

To create a world called Cirene filled with handmade characters and objects that give childhood back its time. We want to respectfully nurture children's imaginations, returning to what is simple and important: home.

Our vision

To be a leading Ecuadorian brand in Latin America and the world, chosen by families who want their children to grow up without haste, surrounded by objects that signify love through time.

How we do it

Our craft

Handmade

Our toys are handmade in Ecuador. Each character and object is crafted with care. They are cut, sewn, embroidered, and stuffed by the hands of female artisans.

Materials that remain

We work with hypoallergenic fabrics: cotton, polyester textures, and silicone fiber fillings. 80% of our processes are manual. We reuse fabrics and scraps to create accessories and do not use plastic in our toys.

Our Philosophy

A space to imagine

We believe that magic exists within each of us, that dreams really can come true, and that every great story begins with a smile.

Our characters have no lights or sounds: their design allows every child to imagine a unique and personal story. They are created under a philosophy of conscious consumption: fewer toys, more bonding, and more stories.

Mi tienda

For us, a toy is not just for entertainment, but for stimulating the senses and creativity.

We are inspired by Waldorf pedagogy.

Mi tienda

We are community

A hug that reaches two homes

Cirene is an Ecuadorian brand that believes in the alliance of communities working together for concrete solutions. For this reason, we allocate a portion of every purchase made to the work of foundations such as Creciendo Contigo Mujer and Love is a given. We provide support with diapers, milk, and food for children in Ecuador.

When you choose a Cirene product, you choose to help another vulnerable Ecuadorian child. We hope more people will join this crusade. After your purchase, our customer will receive information about the beneficiary of their help 💙

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